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IN: GirlBossing

3 Common Things You May Be Overlooking In Your Instagram Bio

March 19, 2018 By Melanie 2 Comments

instagram bio tips

Hi friends! I’m back with another Blog 101 post and it’s coming at a great time because I’ve also decided to start offering up consultation services. I’ll still be adding to this series but the consultation services will allow for 1 on 1 time with me to chat through your blogging or Instagram strategy in more detail. If you’re interested in learning more, please send me an email at mel@headstandsandheels.com

Alright, on to the good stuff. Let’s chat Instagram.

So you created an account, you’ve found your aesthetic, you’re posting amazing content regularly and have even built up an engaged following… but you’re still not hearing from brands as often as you had hoped. There’s a variety of factors that could contribute to this and for the purpose of this blog post, I’ll focus on one that you may be overlooking.

Your Instagram bio.

Screenshot 2018-03-19 at 2.30.31 PM

Yes, that little blurb on the top of your Instagram profile may hold a little more power than you think. Similar to a website’s home page, an Instagram bio is typically the first thing your new followers and brands will see when they stumble across your page. In a matter of seconds, they should be able to pick up on a few key things that will help determine whether you end up on their outreach list or if they’ll move on to someone else.

It’s important that I acknowledge that this doesn’t necessarily apply to well established influencers or individuals who have agents or who are represented by larger agencies like DBA. To be honest, as brands, PR firms and influencer marketing agencies become more savvy I do believe that the majority of influencers will be sourced through their own databases. In fact, many companies like Fohr Card already do this.

However the reality is that as of right now there are a ton of brands that are still finding influencers manually for each of their campaigns, and if you’re a micro-influencer or are relatively new in the industry (those two aren’t mutually exclusive) the following 3 tips may be helpful in appearing more appealing to brands.

Always include your location

Perhaps the most simple yet overlooked thing on an Instagram bio is your location. Many brands choose candidates based on specific markets, which means if they stumble across your page and aren’t sure if you happen to live in the location they’re looking for, there’s a good chance they’ll move on. Obviously if your content is incredible and they have a general idea that you live in a certain location, they might still reach out to you. Buuuut keep in mind the longer you make someone snoop around your content for geo-tags or even your website looking for some kind of location information, the bigger the risk you’ll be passed up.

Tell them what they should expect

A photo is indeed worth a thousand words so brands should be able to get a good grasp of what you’re all about from scrolling through your content. However, it really does help when you can add in some tidbits about yourself that may not be so blatantly obvious. For example, if you’ve started your own company, have any certifications, have an affinity for plants, own a dog, etc. You don’t need to give away your whole life story, a few bullets or even one sentence should do. Be sure to only include things that you’re willing to post about!

Include your email

Yes, Instagram has a handy dandy little email button feature that I think is very helpful for this purpose. However, because you can’t access this email button via Instagram’s website and many brands are sourcing influencers on their computers, not their phones, it’s helpful to include contact information in both locations. The goal is to make contacting you extremely simple. Once, I was sourcing influencers for a specific campaign and needed to include the name, handle, location, follower count and email of each girl into an Excel spreadsheet. There was one girl that I thought would be perfect for the campaign but not only did she not include her email information on her Instagram, there was no email button enabled and her website lacked a proper contact page. Needless to say, I had to remove her from the list of potential collaborators.

instagram bio tips

That’s it! So simple but it can really make a world of a difference. Now I’m not promising that you’ll suddenly have brands banging down your door, or rather your inbox, but it’s an important step in the right direction.

I hope you find this helpful as you continue your Instagram journey! Check back next month for another post in the Blog 101 series.

Good luck!

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Filed Under: GirlBossing

Reader Interactions

Comments

  1. Kayla says

    March 19, 2018 at 10:03 pm

    The email thing is SO important, whenever I’ve done PR outreach for companies I’ve worked at I’m usually using my computer to do research and it’s so helpful to be able to copy and paste emails easily.

    Reply
    • Melanie says

      March 20, 2018 at 1:40 pm

      Totally! I’m always amazed at how many people choose to leave this out of their bio.

      Reply

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Meet Melanie

Meet Melanie

Hi and welcome to Headstands & Heels! I’m Melanie — a Digital Strategist turned Wellness Entrepreneur, certified yoga instructor (RYT 200), dog mama, and content creator based in Denver. I hope to encourage others to follow their dreams and cultivate a healthy, balanced lifestyle filled with mindfulness and positivity. 💕 Send me a note at: mel@headstandsandheels.com

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We may be new moms, in our 30s and happily married
We may be new moms, in our 30s and happily married, but we’re still just girls at heart 💕. 

Last night’s cozy evening in with a cutesy summer craft, s’mores, wine and a teenage romance drama will ALWAYS be my idea of a fun time 🐚🌊🏝️

Anyone else watching the new season of The Summer I Turned Pretty? Annnnd if so, what team are you on? 

PS: I’ll share a little bts of the making of these super cute shell trinket dishes soon!

ICED BANANA BREAD MATCHA LATTE coming in hot for #
ICED BANANA BREAD MATCHA LATTE coming in hot for #MatchaMonday! 🍌🍵 

This features the yummiest homemade banana bread syrup that you’re going to want to add to all of your matcha or coffee drinks! 

Banana bread syrup recipe:
✨ 2 ripe, mashed bananas
✨ 1 cup brown sugar
✨ 1 cup water 
✨ 2 tsp cinnamon
✨ 1 tsp vanilla 
✨ sprinkle of salt & nutmeg 

Simmer on stovetop for 10 minutes, mixing occasionally. Strain over jar and store in fridge

To make the banana bread matcha latte all you need are:

✨ 1 cup oat milk 
✨ 1-2 tbsp banana bread syrup 
✨ 1 tsp ceremonial grade matcha (I used @thematchamotto) whisked with 1/4 cup hot water
✨ Ice 

Let me know if you’ll be trying this! 💛

#matchatime #matcharecipe #summersips #healthylifestyle #morningmatcha

Filed under: July Joys 🌻

✨ flower picking wi
Filed under: July Joys 🌻

✨ flower picking with my flower girl 
✨ lemon blueberry cupcakes 🦋
✨ in my hot pilates era 
✨ ice cream on repeat 
✨ pool days 
✨ a little garden visitor 
✨ stopping to smell the flowers 
✨ sweet and slow mornings
✨ creekside hike with the pups 
✨ the best dinner dates 
✨ this cherry set 🍒 
✨ a fun summer read 

I hope you all are having a beautiful weekend 💕


It is up to us to make our lives beautiful 🌸

T
It is up to us to make our lives beautiful 🌸

The small joys are found in the mundane mornings, the unexpected laughter, the people who feel like sunshine 

The beauty of life is not that it’s perfect. It’s that every day you wake up with a new opportunity to grow, heal, love and find gratitude through it all 💕🦋

{audio: @malamalife} 

#romanticizeyourlife #romanticizinglife #smalljoys #gratitudepractice #pocketsofpeace #momentsofcalm


Let me introduce the easiest, most whimsical fairy
Let me introduce the easiest, most whimsical fairy garden cupcakes (aka lemon blueberry 🫐🍋) that are perfect for your next summer gathering 

I told you all that I’m trying to channel more of the “Martha Stewart Summer” vibes this season — taking things slower, enjoying moments in my garden, hosting friends and leaning into cozy hobbies like baking 

I admittedly am not a baker, so this recipe was the perfect blend of “semi-homemade” and turned out so yummy and beautiful 🌸🦋! I jazzed up a box of white cake mix with lemon zest & juice before whipping up a homemade cream cheese frosting and topping with edible flowers & butterfly wafers 

If you want to make them for yourself just comment “FAIRY” and I’ll send you a link with the recipe I referred too! ✨

I’m on a journey to find joy in movement again b
I’m on a journey to find joy in movement again because ever since having a baby, I’ve been looking at working out as something I “have” to do instead of something I “enjoy” doing… and that mindset has put in me in quite a rut. Not to mention your girl is TIRED over here 😅 

So from here on out, I’m committing to romanticizing my workout routine. Because sometimes the little joys can be found in the small things like:

✨putting on a cute matching set 
✨making a fancy electrolyte drink in an obnoxiously sized tumbler 
✨putting on a fun playlist to get hyped before the class 
✨treating yourself to a silly little coffee drink after 

And truly after the whole workout routine is over, even if I don’t feel as strong in a reformer Pilates class as I did pre-pregnancy, I always feel extra proud that I made the time for myself. 👏🏻

#healthylifestyle #healthyhabits #morningroutine #iamwellandgood #romanticizeyourlife #happyandhealthy


I read a quote that said “𝘩𝘢𝘷𝘦 𝘧𝘶𝘯 𝘵𝘩𝘪𝘴 𝘴𝘶𝘮𝘮𝘦𝘳, 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘰𝘧 𝘺𝘰𝘶 30 𝘺𝘦𝘢𝘳𝘴 𝘧𝘳𝘰𝘮 𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘺𝘰𝘶𝘳 𝘦𝘹𝘢𝘤𝘵 𝘢𝘨𝘦, 𝘴𝘶𝘳𝘳𝘰𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸, 𝘳𝘦𝘭𝘪𝘷𝘪𝘯𝘨 𝘴𝘶𝘮𝘮𝘦𝘳 2025” 

And wow does that help put things into perspective right? 

If you’re looking for ways to spend less time scrolling and more time living — here are 10 activities to help romanticize all the joy that summer time has to offer 

✨Take an outdoor yoga class 
✨Have a picnic with friends 
✨Create a (physical) summer vision board 
✨Plan a beach or lake day 
✨Host friends for a backyard bbq 
✨Read a romance novel by the pool 
✨Peruse the farmers market 
✨Do something you loved to do as a kid 
✨Go for sunset walks or hikes in nature 
✨Treat yourself to ice cream or s’mores 

The good old days are happening right now, so let’s make it a summer goal to be so in the moment that we forget to check our phones 💕

#healthylifestyle #summerbucketlist #romanticizeyourlife #wellnessthatworks

She may not remember her first 4th of July, but we
She may not remember her first 4th of July, but we sure will 🇺🇸❤️ 

Cheers to making memories with friends who feel like family and more backyard BBQs that remind us of nostalgic 90s summers ☀️ 

I hope you all are having a wonderful holiday weekend!!

A few snaps from hosting the @fpmovement Denver wa
A few snaps from hosting the @fpmovement Denver walk club last weekend with my @denverfitfriends crew 💛 

So grateful for continued opportunities to bring likeminded women together to sweat, connect and leave with new girl friends! 

I’ll be leading another walk in RiNo on July 26th so if you’re in Denver keep an eye out for the sign up link and I hope to see you there 👟💕

PS: I think this pink megaphone needs to make an appearance at all DenFit events, don’t you? ☺️

📸: @ddcreativestudio_ 
#fpmovementpartner

Sharing a different kind of #SelfCare Session with
Sharing a different kind of #SelfCare Session with you all because it seriously did wonders for my self confidence and I am here to spill the tea!! 💛

I felt like pregnancy and postpartum aged me so quickly and the stress + lack of sleep + inflammation definitely manifested in the skin on my face looking ROUGH. I was seeing more fine lines, sun spots, redness and enlarged pores than ever before (that second photo has me feeling so exposed 🙈)

So when @laseredbykaitlyn reached out to tell me about Moxi and BBL laser treatments, I was immediately interested. I had heard great things about them before and although I was a bit skeptical at first, I knew it was worth a try 

Swipe through to see the whole journey from two sessions at @alluvionaesthetics — one round of just Moxi and one round of Moxi & BBL together. 

I am sooo beyond happy with the results and my skin looks so much healthier, younger and refreshed! I wanted to share with you all in case any of you are struggling with similar skin issues 💛✨

Let me know if you have any q’s!

Celebrating another year around the sun and my fir
Celebrating another year around the sun and my first year as a mama with a Mama Mia themed dinner party in our backyard! 🥂🦋🍋💕

I honestly can’t think of a more fun way to spend my birthday eve than eating yummy food, sipping on limoncello spritzes, singing and dancing with my girl friends 🎶. I woke up feeling so loved and incredibly grateful for all the beautiful people in my life 

Here’s to making 36 the best year yet 💛

Move over #healthygirlsummer, this year I’m chan
Move over #healthygirlsummer, this year I’m channeling all the Martha Stewart Summer energy 🦋🌼. This aesthetic is all about embracing slower living with activities like cultivating a garden, hosting outdoor gatherings, trying cozy crafts and focusing on all the small joys of the season 

And I don’t know about you but it’s exactly what I need more of in this season of life ☀️ 

Through the rest of the summer I’ll be sharing different activities, ideas and moments that hopefully inspire you to slow down and appreciate the whimsy and nostalgia of summertime 

Obviously had to kick it off with a little ASMR morning in our little garden buuut you can expect tips, tutorials, recipes and inspo coming soon 🌿

Let me know if this is the summer aesthetic you’re leaning into as well!


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We may be new moms, in our 30s and happily married We may be new moms, in our 30s and happily married, but we’re still just girls at heart 💕. 

Last night’s cozy evening in with a cutesy summer craft, s’mores, wine and a teenage romance drama will ALWAYS be my idea of a fun time 🐚🌊🏝️

Anyone else watching the new season of The Summer I Turned Pretty? Annnnd if so, what team are you on? 

PS: I’ll share a little bts of the making of these super cute shell trinket dishes soon!
ICED BANANA BREAD MATCHA LATTE coming in hot for # ICED BANANA BREAD MATCHA LATTE coming in hot for #MatchaMonday! 🍌🍵 

This features the yummiest homemade banana bread syrup that you’re going to want to add to all of your matcha or coffee drinks! 

Banana bread syrup recipe:
✨ 2 ripe, mashed bananas
✨ 1 cup brown sugar
✨ 1 cup water 
✨ 2 tsp cinnamon
✨ 1 tsp vanilla 
✨ sprinkle of salt & nutmeg 

Simmer on stovetop for 10 minutes, mixing occasionally. Strain over jar and store in fridge

To make the banana bread matcha latte all you need are:

✨ 1 cup oat milk 
✨ 1-2 tbsp banana bread syrup 
✨ 1 tsp ceremonial grade matcha (I used @thematchamotto) whisked with 1/4 cup hot water
✨ Ice 

Let me know if you’ll be trying this! 💛

#matchatime #matcharecipe #summersips #healthylifestyle #morningmatcha
Filed under: July Joys 🌻 ✨ flower picking wi Filed under: July Joys 🌻

✨ flower picking with my flower girl 
✨ lemon blueberry cupcakes 🦋
✨ in my hot pilates era 
✨ ice cream on repeat 
✨ pool days 
✨ a little garden visitor 
✨ stopping to smell the flowers 
✨ sweet and slow mornings
✨ creekside hike with the pups 
✨ the best dinner dates 
✨ this cherry set 🍒 
✨ a fun summer read 

I hope you all are having a beautiful weekend 💕
It is up to us to make our lives beautiful 🌸 T It is up to us to make our lives beautiful 🌸

The small joys are found in the mundane mornings, the unexpected laughter, the people who feel like sunshine 

The beauty of life is not that it’s perfect. It’s that every day you wake up with a new opportunity to grow, heal, love and find gratitude through it all 💕🦋

{audio: @malamalife} 

#romanticizeyourlife #romanticizinglife #smalljoys #gratitudepractice #pocketsofpeace #momentsofcalm
Let me introduce the easiest, most whimsical fairy Let me introduce the easiest, most whimsical fairy garden cupcakes (aka lemon blueberry 🫐🍋) that are perfect for your next summer gathering 

I told you all that I’m trying to channel more of the “Martha Stewart Summer” vibes this season — taking things slower, enjoying moments in my garden, hosting friends and leaning into cozy hobbies like baking 

I admittedly am not a baker, so this recipe was the perfect blend of “semi-homemade” and turned out so yummy and beautiful 🌸🦋! I jazzed up a box of white cake mix with lemon zest & juice before whipping up a homemade cream cheese frosting and topping with edible flowers & butterfly wafers 

If you want to make them for yourself just comment “FAIRY” and I’ll send you a link with the recipe I referred too! ✨
I’m on a journey to find joy in movement again b I’m on a journey to find joy in movement again because ever since having a baby, I’ve been looking at working out as something I “have” to do instead of something I “enjoy” doing… and that mindset has put in me in quite a rut. Not to mention your girl is TIRED over here 😅 

So from here on out, I’m committing to romanticizing my workout routine. Because sometimes the little joys can be found in the small things like:

✨putting on a cute matching set 
✨making a fancy electrolyte drink in an obnoxiously sized tumbler 
✨putting on a fun playlist to get hyped before the class 
✨treating yourself to a silly little coffee drink after 

And truly after the whole workout routine is over, even if I don’t feel as strong in a reformer Pilates class as I did pre-pregnancy, I always feel extra proud that I made the time for myself. 👏🏻

#healthylifestyle #healthyhabits #morningroutine #iamwellandgood #romanticizeyourlife #happyandhealthy
I read a quote that said “𝘩𝘢𝘷𝘦 𝘧𝘶𝘯 𝘵𝘩𝘪𝘴 𝘴𝘶𝘮𝘮𝘦𝘳, 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘰𝘧 𝘺𝘰𝘶 30 𝘺𝘦𝘢𝘳𝘴 𝘧𝘳𝘰𝘮 𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘺𝘰𝘶𝘳 𝘦𝘹𝘢𝘤𝘵 𝘢𝘨𝘦, 𝘴𝘶𝘳𝘳𝘰𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸, 𝘳𝘦𝘭𝘪𝘷𝘪𝘯𝘨 𝘴𝘶𝘮𝘮𝘦𝘳 2025” 

And wow does that help put things into perspective right? 

If you’re looking for ways to spend less time scrolling and more time living — here are 10 activities to help romanticize all the joy that summer time has to offer 

✨Take an outdoor yoga class 
✨Have a picnic with friends 
✨Create a (physical) summer vision board 
✨Plan a beach or lake day 
✨Host friends for a backyard bbq 
✨Read a romance novel by the pool 
✨Peruse the farmers market 
✨Do something you loved to do as a kid 
✨Go for sunset walks or hikes in nature 
✨Treat yourself to ice cream or s’mores 

The good old days are happening right now, so let’s make it a summer goal to be so in the moment that we forget to check our phones 💕

#healthylifestyle #summerbucketlist #romanticizeyourlife #wellnessthatworks
She may not remember her first 4th of July, but we She may not remember her first 4th of July, but we sure will 🇺🇸❤️ 

Cheers to making memories with friends who feel like family and more backyard BBQs that remind us of nostalgic 90s summers ☀️ 

I hope you all are having a wonderful holiday weekend!!
A few snaps from hosting the @fpmovement Denver wa A few snaps from hosting the @fpmovement Denver walk club last weekend with my @denverfitfriends crew 💛 

So grateful for continued opportunities to bring likeminded women together to sweat, connect and leave with new girl friends! 

I’ll be leading another walk in RiNo on July 26th so if you’re in Denver keep an eye out for the sign up link and I hope to see you there 👟💕

PS: I think this pink megaphone needs to make an appearance at all DenFit events, don’t you? ☺️

📸: @ddcreativestudio_ 
#fpmovementpartner
Sharing a different kind of #SelfCare Session with Sharing a different kind of #SelfCare Session with you all because it seriously did wonders for my self confidence and I am here to spill the tea!! 💛

I felt like pregnancy and postpartum aged me so quickly and the stress + lack of sleep + inflammation definitely manifested in the skin on my face looking ROUGH. I was seeing more fine lines, sun spots, redness and enlarged pores than ever before (that second photo has me feeling so exposed 🙈)

So when @laseredbykaitlyn reached out to tell me about Moxi and BBL laser treatments, I was immediately interested. I had heard great things about them before and although I was a bit skeptical at first, I knew it was worth a try 

Swipe through to see the whole journey from two sessions at @alluvionaesthetics — one round of just Moxi and one round of Moxi & BBL together. 

I am sooo beyond happy with the results and my skin looks so much healthier, younger and refreshed! I wanted to share with you all in case any of you are struggling with similar skin issues 💛✨

Let me know if you have any q’s!
Celebrating another year around the sun and my fir Celebrating another year around the sun and my first year as a mama with a Mama Mia themed dinner party in our backyard! 🥂🦋🍋💕

I honestly can’t think of a more fun way to spend my birthday eve than eating yummy food, sipping on limoncello spritzes, singing and dancing with my girl friends 🎶. I woke up feeling so loved and incredibly grateful for all the beautiful people in my life 

Here’s to making 36 the best year yet 💛
Move over #healthygirlsummer, this year I’m chan Move over #healthygirlsummer, this year I’m channeling all the Martha Stewart Summer energy 🦋🌼. This aesthetic is all about embracing slower living with activities like cultivating a garden, hosting outdoor gatherings, trying cozy crafts and focusing on all the small joys of the season 

And I don’t know about you but it’s exactly what I need more of in this season of life ☀️ 

Through the rest of the summer I’ll be sharing different activities, ideas and moments that hopefully inspire you to slow down and appreciate the whimsy and nostalgia of summertime 

Obviously had to kick it off with a little ASMR morning in our little garden buuut you can expect tips, tutorials, recipes and inspo coming soon 🌿

Let me know if this is the summer aesthetic you’re leaning into as well!
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